Using common short codes for mobile app marketing
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.
Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and context to a brand’s marketing efforts and can be an effective strategy for maintaining ongoing, long-term engagement with consumers.
For instance, say a consumer is waiting in line at a popular burger restaurant to purchase her favorite meal. A savvy burger restaurant marketer would know this consumer is likely using her smartphone while she waits in line. They could place an in-store advertisement using a Common Short Code, telling customers to text a five or six-digit code to download the restaurant chain’s app and the link is instantly delivered to their smart phone via an SMS message.
This simple onsite marketing is an easy way to attract new app downloads and create additional brand loyalty and promotional opportunities.
Common Short Codes for easy app downloads can also be used as part of a larger marketing program that mixes print, radio, television, online, apps and other advertising. Common Short Codes give mobile users an effective tool to immediately respond and interact with a brand or product and then obtain the associated app.
App developers stand to benefit greatly by utilizing Common Short Codes as part of their efforts to expand the number of users.
We recently spoke with Cliff Holsenbeck, the Director of Product Management and Common Short Code Registry at iconectiv, to tell us more about the trend and what it means for the mobile advertising industry